If you’ve been in business a while, you might assume that you know exactly who your customers are. But, as the saying goes, “life comes at you fast.” Customer desires, preferences and demographics can all shift before you know it. One way to avoid getting caught off guard is to regularly conduct a targeted marketing campaign. This…
General
How to battle back against brandjacking
As individuals, we’re warned repeatedly about the dangers of online identity theft. Well, as a business owner, you’re in double jeopardy because a hacker might not only steal your personal identity, but also — or alternatively — hijack your company’s brand. It’s sometimes called “brandjacking.” Essentially, a fraudster copies or recreates a business’s digital assets and then…
MyCPE award
2022 – 11/14 – Computer software costs: How does your business deduct them?
Most businesses buy or lease computer software to use in their operations. Or perhaps your business develops computer software for your use or sells it to others. In any of these situations, you should be aware of the complex rules that apply to determine the tax treatment of the expenses involved. The rules depend on…
2022 – 11/07 – 2023 limits for businesses that have HSAs — or want to establish them
No one needs to remind business owners that the cost of employee health care benefits keeps going up. One way to provide some of these benefits is through an employer-sponsored Health Savings Account (HSA). For eligible individuals, HSAs offer a tax-advantaged way to set aside funds (or have their employers do so) to meet future…
2022 – 10/31 – Inflation means you and your employees can save more for retirement in 2023
How much can you and your employees contribute to your 401(k)s next year? The IRS recently announced the 2023 cost-of-living adjustments. The amounts increased more than in recent years due to inflation. The 2023 contribution limit for employees who participate in 401(k) plans will increase to $22,500 (from $20,500 in 2022). This amount also applies…
